Trying to build a home based or direct sales business? You have to understand that you are in the marketing business for one thing. Also you should know that these two rules must be followed for you to have a chance of succeeding. First, a professional marketer would NEVER try to market or promote their product or opportunity to anyone who is not interested and has not expressed their interest first. Second, People join leaders that know how build a business so if you want others to join you then you must become a leader.
You don?t want to come across as a sales person. Instead you should provide solutions for your target markets problems. Who is your target market? People who are actively searching for your product or opportunity, or anyone who has ever bought a similar product or service before.
These rules are crucial to your success and those who don?t follow them can be very annoying. In network marketing there are several specific targets and it is a waste of your time to prospect anyone else. Wasted time is worse than wasted money because once time is gone you can never get it back. You can waste money and replace it but not time.
You do have specific targets and you may not get a positive response from all of them but your percentages go way up from prospecting to uninterested friends and relatives. Your target include former network marketers, current and struggling network marketers, those who want your products, those who use a similar product, and anyone who has ever purchased information about the industry.
There are many people who request information about the industry but that is not who I am talking about. We want those who have spent money. There is a big difference. If you ran ads asking for anyone who wanted to drive a racecar your list of responders would be much bigger and different from a list of people who actually drive racecars.
The type of people and the talent level and the experience factor would be considerably different too. It would be the same difference if you ran ads looking for network marketers or opportunity buyers verses opportunity seekers or business opportunity leads.
How insane is that idea? Promote and sell only to those who want what you have and sign up people who want to sign up. This is not rocket science but how logical does that sound? If you were selling big juicy steaks would you try to sell one to a vegetarian? Send a DVD or CD about your business opportunity to your aunt Jane or uncle John who didn?t ask for it and you will get the same response as a steak sent to a vegetarian.
Pushing your opportunity on your friends and family is not only going to force you to face massive rejections but if you do convince them to sign up you will have to convince them to do the work. How do you really think that will work? Do you think they will drop out when they figure out they are spending money and not making it?
You have a gold mine of an opportunity and there are people looking for it so all you have to do is position yourself where they can find you and you will not have to chase anyone ever again. How much fun is it to chase people all the time just to get rejected anyway?
Doesn?t it make sense to concentrate your efforts on positioning yourself where those who are looking for your products, service, or opportunity can find you? How much more open are those who already spent money in the industry compared to those who haven?t ever tried to build a business in MLM?
If you want to build your business the easy way, earn the income you imagined you would, and have fun with your business all you have to do is focus on your target market; current, past, or future network marketers and those who want or need your product or service or are already using a similar one.
97% of all network marketers fail so that means there are a lot of struggling marketers out there and if you can show them how to build a business without struggling you would be able to advertise something every network marketer needs. This will position you as a leader and cause others to want to join you.
About the Author
Dan Lambeth =>
http://www.SponsorRepsOnline.com is your chance to learn how to Conquer the Internet and set up your lead generation and marketing training system that will work for any online business.To get started on your free training get my free newsletter at my blog=> http://danlambeth.com/blueprint-to-mlm-success
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